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Insulmax


A TVC and digital brand awareness advertising campaign

About the project

Insulmax approached us to create the video content for a campaign they were running across TVC and digital advertising platforms.

We worked together on the campaign creative and had heaps of fun in the process. The result was a concept around an inquisitive neighbour coupled with something a little more edgey for social.

Insulmax franchise owners from around New Zealand stepped in as talent (and didn’t shy away from having their noses powdered), a well planned four hour shoot made the most of the morning light, and the results speak for themselves.

A brand with a good sense of humour, we had some real fun making these!


Campaign stats

Videos created
Core target market reached across New Zealand
People reached on television
lift in website users during the campaign period

A selection of social media video screen grabs

Insulmax Campaign | REFRAMED MEDIA