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BURN DRY BREATHE EASY

A campaign helping Otago Regional Council improve air quality

About the project

We have worked with the Otago Regional Council on a number of their campaigns including; Good Water in Otago, Old Mans Beard and the Environment Community Otago (ECO) Fund. So when they asked us to get involved with heping them improve the air quality around Otago, it was a no brainer!

Getting to understand the problem some regions in Otago were facing in winter, honestly shocked us. But, it was encouraging to learn from the scientists that air quality could be drastically improved, if only people burnt dry wood and only wood!

With this in mind, we got straight to work with Otago Regional Council’s communications team on an awareness campaign that would get people to question their behaviour around how they burn.

The result, a simple informative video that plays on the good conscious of  kiwis wanting to do the right thing! As well as a series of hero images used in print and on the web.

We assisted them rolling out the campaign, managing a (SMALL) Google Ad budget alongside a push on Facebook. The results, pretty impressive for such a small spend!

AT A GLANCE

Video created
Hero Images
Youtube Views
Video Views
Burn Dry Breathe Easy | REFRAMED MEDIA