The Highlanders

Proud video partner of the most innovative Super Rugby franchaise.

About the project

The Highlanders are a fun and dynamic brand who operate in a fast paced marketing and event environment. They have a large social media following and membership who froth on regular content.

A shift away from print to a digital heavy marketing strategy presented us with the opportunity to work alongside the innovative Highlanders marketing team as their video content partner.

Among other things, we get involved with the strategy and content planning, deliver video content for social media and digital advertising, capture player and coach media content for national distribution, and attend home games to assist with the in-game big screen experience.

The Highlanders have certainly tested our capabilities over the years, from live streaming pre-season games to cutting edge bobble head animations.

2019 Season at a Glance

Pieces of Content Created
Minutes Watched on Facebook
Total Video Views
Games Attended

Memorable Moments

2019 KFC Highlanders TV

Minutes Watched
Estimated Facebook Reach

Our Favourite 2019 Highlanders TV Episodes

The Highlanders | REFRAMED MEDIA | Video Production & Strategy | Dunedin, NZ
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